Ignite your GTM with AI

The GTM Leader's Playbook for Building Insurmountable Competitive Advantage with AI

Most leaders are automating broken processes. The winners are architecting intelligence.
This book shows you exactly how to become one of them.

Pre-order launches soon on Amazon. Join the early access list to be first in line.

Every GTM Leader feels it.

That knot in your stomach when another competitor announces their "AI transformation."
The pressure to do something—anything—with AI before you fall behind.
But here's what most leaders don't realize: Buying more AI tools won't save you.

You're not falling behind because you lack tools. You're falling behind because you lack architecture.

This Book Teaches You To Build for the Future.

IGNITE is the definitive playbook for GTM leaders who are done chasing tools and ready to build systems that competitors can't replicate.

Inside, you'll learn:

The 90-Day Foundation Sprint

A week-by-week roadmap to establish your data foundation and deliver measurable wins in your first quarter—without ripping and replacing your entire stack.
2

Pain-Qualified Segments (PQS) & Permissionless Value Propositions (PVP)

The breakthrough frameworks for creating outreach so valuable, your prospects would pay to receive it. No more spray-and-pray. No more "personalization theater."
3

The Build vs. Buy Decision Matrix

Stop wasting budget on shiny tools. Learn to evaluate every technology choice based on its ability to create a competitive moat, not just automate tasks.
4

AI-Driven Coaching Systems

Discover how to architect enablement that predicts performance gaps before they happen and delivers "just-in-time" skills development at scale.
5

The Triangulation Forecast

Build a transparent forecasting system that combines AI-driven analysis with human intelligence—proven to achieve over 95% accuracy.
6

The Intelligence Architecture Stack

The Intelligence Architecture Stack The complete blueprint for layering data, insights, and action across your entire GTM motion—from first touch to renewal.

The Window is narrow.

"The leaders who master Intelligence Architecture in the next eighteen to twenty-four months will have sustainable advantages that will be difficult for competitors to replicate."

This isn't about keeping up. It's about building a moat.
The GTM leaders who read this book in the next 90 days will have a 12-18 month head start on everyone else.

The question isn't whether you'll eventually need to architect intelligence. The question is whether you'll be leading or following.

Built on the hard-won lessons of GTM leaders who are winning.

IGNITE isn't theory. It's a distillation of what's actually working for the leaders building the future right now.

Jacco Van Der Kooij

Jacco Van Der Kooij

Founder of Winning by Design

Winning by Design

We are buying AI tools, thinking that that's the way to grow. And it is not.

Jordan Crawford

Jordan Crawford

GTM Expert at Blueprint

Blueprint

You can't personalize your way out of a targeting problem. A hundred times better personalization doesn't improve conversion rates at all.

Kyle Norton

Kyle Norton

Chief Revenue Officer

Owner

This idea that AI is an employee-in-a-box is a dumb cliché. It's not how this works.

Sheevaun Thatcher

Sheevaun Thatcher

VP of Enablement

Demandbase

Traditional sales enablement, as we know it, is dead... it has become a massive filing cabinet of stuff.

These aren't endorsements.
These are the practitioners whose frameworks fill the book.

With best industry leaders:

Sheevaun Thatcher
VP Enablement
Demandbase
Mica Oliveira
Co-founder
Amplemarket
Elio Narciso
Co-Founder & CEO

Scalestack
Kyle Norton
CRO
Owner
Owner
Christina Brady
CEO & Cofounder
Luster.AI
Mandy Cole
Partner
Stage 2 Capital
Toby Carrington
CBO
Seismic
Kevin Chu
RevOps
ElevenLabs
John-Henry Scherck
Founder & CEO
Growth Plays LLC
Seth Stover
Co-Founder & CEO

TideRise
Navin Persaud
VP of RevOps
1Password
Brendan Short
Founder
The Signal
Oran Akron
Head of AI
monday.com
Dione Hedgpeth
Former CCO
Sumo Logic
Mark Roberge
Co-Founder
Stage 2 Capital
Megan Prince
CRO
Zeni.AI
Mark Turner
VP of RevOps
Demandbase
Amanda Whiteside
Managing Director
Uber
Alphonso Calanoc
Director of CS
Momentum
Andy Mowat
Founder
Whispered
Jordan Crawford
Founder
Blueprint
Julian Teixeira
Former CRO
1Password
Elaine Zelby
Cofounder & CRO
TOFU
Brian Dietmeyer
Founder and CEO
CloseStrong.ai
Akash Bose
Head of GTM
Innovius Capital
Tessa Whittaker
VP of RevOps
ZoomInfo
Cris Mendes
VP of Sales
Momentum
Jacco van der Kooij
Founder
Winning by Design

Join the Early Access list.
Get the founder's VIP Package.

Pre-order launches soon on Amazon. But early believers get more than just the book.
The official launch date is November 5th, 2025 and we are doing the prelaunch in October 2025.

When you join the VIP list, you get:

First notification the moment pre-orders go live (be among the first 100 to order)

The Intelligence Architect's Prompt Library: 200+ battle-tested prompts for GTM leaders, updated with cutting-edge GPT-5 and Claude 4.5 prompts. Delivered instantly.

First access to all book resources — AI tools, templates, workbooks, and exclusive gifts from contributors.

Exclusive invitation to the Intelligence Architecture Summit
A full-day virtual intensive in November 2025 with the author and top contributors. Limited to VIP members only.

This package won't be available after launch. It's only for the leaders who commit early.

Upon signup, your Prompt Library will arrive in your inbox within 2 minutes.
You'll be first to know when pre-orders go live.

Lead By The Momentum Team:

Ashley Wilson
COO & Co-founder
Santi Ordonez
CEO & Co-founder
Moiz Virani
CTO and Co-founder
Jonathan Kvarfordt
Head of GTM Growth

Stop Automating. Start Architecting.

The book launches soon. The VIP list closes when we hit capacity.

I’m in. Reserve my spot.