Momentum's Slack Workflow Playbook

This is your GTM control center inside Slack.

Stop losing deals to broken handoffs, missing fields, and buried pipeline signals. Momentum automates every revenue-critical workflow and delivers real-time alerts in Slack, where your team already works.

Explore the workflows GTM teams use to fix process gaps and move faster and automatically.
Object 3
Object 2
Object 1
Role 3
Role 2
Role 1
Use Case 3
Use Case 2
Use Case 1
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Competitor Signal Detected (in Call or Notes)
Object 1
Role 3
Use Case 2
Competitor Signal Detected (in Call or Notes)
Stay one step ahead.

Read more

Competitor Signal Detected (in Call or Notes)
Object 1
Role 3
Use Case 2
Competitor Signal Detected (in Call or Notes)
Stay one step ahead.

Momentum scans live calls and synced notes for new competitor mentions and alerts RevOps or Enablement in real time so they can counterpunch with intel, assets, or training.

Read more

Handoff: AE to CSM, painless & precise
Object 3
Role 1
Use Case 2
Handoff: AE to CSM, painless & precise
Turn sales wins into smooth onboardings.

Read more

Handoff: AE to CSM, painless & precise
Object 3
Role 1
Use Case 2
Handoff: AE to CSM, painless & precise
Turn sales wins into smooth onboardings.

When a deal closes, Momentum delivers a complete handoff summary to the CSM in Slack — including use case, key moments, and next steps.

Read more

Auto-Routing: Right Deal, Right AE
Object 2
Role 3
Use Case 1
Auto-Routing: Right Deal, Right AE
No round robins, no delays.

Read more

Auto-Routing: Right Deal, Right AE
Object 2
Role 3
Use Case 1
Auto-Routing: Right Deal, Right AE
No round robins, no delays.

The moment a deal hits your CRM, Momentum assigns it based on territory, product line, or capacity logic and notifies the AE directly.

Read more

Inbound lead alert: Route + React fast
Object 1
Role 2
Use Case 3
Inbound lead alert: Route + React fast
Never miss a high-intent buyer.

Read more

Inbound lead alert: Route + React fast
Object 1
Role 2
Use Case 3
Inbound lead alert: Route + React fast
Never miss a high-intent buyer.

Momentum alerts managers and routes every new lead in seconds with key attributes so your BDRs don’t waste time digging.

Read more

Deal drift: Close date expired
Deal drift: Close date expired
Keep your forecast friction-free.

Read more

Deal drift: Close date expired
Deal drift: Close date expired
Keep your forecast friction-free.

Momentum flags stale opps with outdated close dates and nudges the rep to take action — move it, close it, or escalate it.

Read more

Lost deal → Product signal
Lost deal → Product signal
When features kill deals, we track it.

Read more

Lost deal → Product signal
Lost deal → Product signal
When features kill deals, we track it.

Momentum auto-tags losses in CRM with “feature missing” feedback and notifies Product/RevOps when those tags trend across reps.

Read more

Forecast change: Deal rolled to next quarter
Forecast change: Deal rolled to next quarter
No surprise slip-ups.

Read more

Forecast change: Deal rolled to next quarter
Forecast change: Deal rolled to next quarter
No surprise slip-ups.

When a deal shifts quarters, Momentum alerts the manager and includes the reason (entered by AE) so pipeline calls stay sharp.

Read more

Stalled deal alert: Nudge before it dies
Stalled deal alert: Nudge before it dies
Don’t let deals flatline.

Read more

Stalled deal alert: Nudge before it dies
Stalled deal alert: Nudge before it dies
Don’t let deals flatline.

If a deal hasn’t progressed in a certain amount of time, Momentum alerts the rep with last activity context and prompts next steps, or manager follow-up if needed.

Read more

Trial or POC ending: Time to close or coach
Trial or POC ending: Time to close or coach
End dates shouldn’t be surprises.

Read more

Trial or POC ending: Time to close or coach
Trial or POC ending: Time to close or coach
End dates shouldn’t be surprises.

Momentum alerts reps and CSMs ahead of expiring trials or POCs, so they can renew, convert, or plan a graceful exit without last-minute scrambling.

Read more

Lead Source Missing
Lead Source Missing
Attribution should be automatic.

Read more

Lead Source Missing
Lead Source Missing
Attribution should be automatic.

When a new lead lacks source data, Momentum flags the rep to fill in the blanks, keeping marketing ROI clean and outreach strategy smart.

Read more

Post-Call Notes Logged from Slack
Post-Call Notes Logged from Slack
No more toggling between tabs.

Read more

Post-Call Notes Logged from Slack
Post-Call Notes Logged from Slack
No more toggling between tabs.

After calls, Momentum prompts reps in Slack to drop notes, then auto-tags and syncs to Salesforce. Integrates with Gong summaries or templates too.

Read more

Lost Deal = Learning Moment
Lost Deal = Learning Moment
Don’t bury the “no.”

Read more

Lost Deal = Learning Moment
Lost Deal = Learning Moment
Don’t bury the “no.”

Momentum shares lost deal insights in Slack as they happen; surfacing patterns by reason code, deal size, and rep notes. Turns pain into patterns.

Read more

MEDDIC Reminder: Fill the Gaps
MEDDIC Reminder: Fill the Gaps
Keep your deal hygiene tight.

Read more

MEDDIC Reminder: Fill the Gaps
MEDDIC Reminder: Fill the Gaps
Keep your deal hygiene tight.

If key MEDDIC fields are missing in an opp, Momentum pings the AE with direct-edit links to fill them in before pipeline reviews or stage movement.

Read more

Approval Request: Fast-Tracked in Slack
Approval Request: Fast-Tracked in Slack
Speed = deals closed.

Read more

Approval Request: Fast-Tracked in Slack
Approval Request: Fast-Tracked in Slack
Speed = deals closed.

Momentum surfaces discount or contract approval requests instantly in Slack for execs to review, approve, or reject with deal info baked in.

Read more

SLA Breach Alert: Lead Not Actioned
SLA Breach Alert: Lead Not Actioned
Leads should never go cold.

Read more

SLA Breach Alert: Lead Not Actioned
SLA Breach Alert: Lead Not Actioned
Leads should never go cold.

Momentum watches SLA timers and alerts the owner + manager when leads aren’t touched within your defined threshold with time elapsed and contact info included.

Read more

Renewal Date Missing: Get Ahead, Not Caught Off Guard
Renewal Date Missing: Get Ahead, Not Caught Off Guard
No more last-minute renewals.

Read more

Renewal Date Missing: Get Ahead, Not Caught Off Guard
Renewal Date Missing: Get Ahead, Not Caught Off Guard
No more last-minute renewals.

Momentum flags accounts that lack a renewal date once they hit a post-sale stage, ensuring your CS and RevOps teams stay ahead of QBRs and churn risk.

Read more

New Prospect Alert: Entered Pipeline
New Prospect Alert: Entered Pipeline
The second a prospect hits your funnel, reps know.

Read more

New Prospect Alert: Entered Pipeline
New Prospect Alert: Entered Pipeline
The second a prospect hits your funnel, reps know.

Momentum alerts BDRs when a new prospect reaches key intent thresholds or gets added to pipeline — synced with CRM and linked to relevant cadences.

Read more

SDR → AE Handoff: With Full Context
SDR → AE Handoff: With Full Context
Hand off with confidence.

Read more

SDR → AE Handoff: With Full Context
SDR → AE Handoff: With Full Context
Hand off with confidence.

When an SDR converts a meeting, Momentum alerts the AE with full context: call notes, key objections, firmographics, and intent data.

Read more

Deal Stage Changed
Deal Stage Changed
Pipeline movement, live in Slack.

Read more

Deal Stage Changed
Deal Stage Changed
Pipeline movement, live in Slack.

Momentum surfaces stage changes immediately, so managers and GTM teams can track velocity, risk, or movement across accounts.

Read more

Renewal Coming Up: Heads-Up for CS
Renewal Coming Up: Heads-Up for CS
Make renewals proactive, not reactive.

Read more

Renewal Coming Up: Heads-Up for CS
Renewal Coming Up: Heads-Up for CS
Make renewals proactive, not reactive.

Momentum alerts CSMs and Account Managers about upcoming renewals 30–60–90 days out, with account health, usage, and prior QBR notes.

Read more

Next Step Missing After Stage Change
Next Step Missing After Stage Change
Every stage should have a next move.

Read more

Next Step Missing After Stage Change
Next Step Missing After Stage Change
Every stage should have a next move.

When an opp advances stages without a next step logged, Momentum prompts the AE to fill it in (directly in Slack) so nothing falls through.

Read more

Win Shoutout: Auto-Celebrate + Context
Win Shoutout: Auto-Celebrate + Context
Celebrate wins with substance.

Read more

Win Shoutout: Auto-Celebrate + Context
Win Shoutout: Auto-Celebrate + Context
Celebrate wins with substance.

Momentum automatically shares closed-won deals with highlights: who closed it, how, and what made it work. Optional: auto-publish to #wins channel.

Read more