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Most GTM organizations have rapidly experimented with AI, but that doesn’t always correlate to transformation or impact.
While consulting firms such as McKinsey report that 78% of enterprises have adopted AI, our analysis of 1,069 active B2B sales opportunities tells a different story: only 7.6% of organizations speak confidently about AI when describing their actual operational challenges.
Why is there a 10x gap between the hype and the reality?
Disparate solutions, layered onto broken systems, only exacerbate the data, team, and system silos that are already crippling your GTM motion. This results in a different understanding of "what works," inconsistent execution, and a strategy built on aspirational goals instead of ground truth.
You need one source of truth that brings it all together. A unified view that provides visibility into what is really holding your team back, so you can build a strategy based on reality, not hype.
The new Voice of the Market & AI Maturity Report from Momentum is designed to provide exactly that. We analyzed 1,069 real sales discovery calls to give you a report based on provable, ground-truth data.
Here’s a look at the insights you can act on.
Get the Real Answer on AI Adoption
Timely, accurate, and comprehensive data (or lack thereof…) can make or break your entire strategy. When your understanding of the market is based on hype, your execution falls apart.
That changes with the ground-truth data in this report.
We expose the "AI Adoption Paradox". The report shows that most companies report AI adoption based on "ChatGPT licenses or rolling out Copilot, but lack the depth of AI change operationally".
This helps you benchmark your real maturity. You'll discover that "Everyone believes they're behind because, statistically speaking, they are. However, they are not behind the vast majority, they are behind AI's capabilities and a very elite few 7.6% of companies".
You're not behind everyone; you might just be stuck in the "Emerging" tier with 64.4% of the market.
Diagnose Your Foundational Problems
With this report, analyzing your operational dysfunction is as simple as reading the "Hierarchy of Pain".
While most AI solutions today only offer to solve futuristic problems, this report helps you identify the foundational failures holding you back right now.
Revenue leaders can instantly see the top pain points articulated in real-world calls. You will discover:
- The real battle is foundational: 74.4% of organizations explicitly describe themselves as "struggling".
- Manual work is the enemy: 51.1% of companies still rely on manual work for core business functions.
- Your CRM is the epicenter of pain: A shocking 41.9% of all pain points explicitly mention CRM challenges.
This means you can stop guessing where your friction is and use the report's "Pain Safari" framework to find the root cause in your own organization.
See What Winners Do Differently
How do you guide your team to a scalable, winning GTM motion? You need to know if your strategy actually works.
Spot the issues, then apply a standardized playbook to resolve them.
Our report provides a clear maturity model that separates organizations into three tiers: "Drowning" (≈40%), "Treading Water" (≈45%), and "Swimming" (≈15%).
It then shows you exactly what the top-tier "Swimming" organizations do differently:
- They achieve stakeholder alignment. Advancing organizations have 49.2% alignment between their AI champions and senior leadership (the budget holders). Lagging orgs? Only 11.3%.
- They integrate before they automate. 78% of leaders discuss automation and integration together, understanding that "automating broken processes just creates faster failures".
- They build on what works. 43% of advancing orgs show sequential, "building-block" patterns for transformation. They fix their foundation first.
Your Next Step to a Unified Revenue Strategy
Operating with aspirational AI goals while ignoring your foundational chaos creates a fragmented understanding of what truly drives revenue.
The Voice of the Market & AI Maturity Report is a foundational source of ground truth, not another survey.
We built this entire report using our new Deep Research and Autopilot Batch technology. We used it to analyze the actual pain articulations from live sales discovery calls, turning thousands of unstructured conversations into the strategic insights you're about to read.
The age of hiding from operational debt is over. AI is an amplifier. It will either supercharge your strong processes or magnify your dysfunction into catastrophic failure.
Ready to break down the silos and build a strategy on reality?
Download Your Free Report Now.