Top 7 Best Softwares for Analyzing Sales Call Performance: 2025 Buyer’s Guide

The sales world has shifted. In 2025, every sales call is now a critical data point that influences forecasting, deal progression, and customer satisfaction. Yet most sales teams still analyze less than 30% of their customer interactions. That means valuable insights about objections, buyer behavior, and rep performance are lost in notebooks or scattered CRM entries.

This is where modern conversation intelligence and sales call analysis software come in. These platforms don’t just record calls. They provide real-time insights, actionable metrics, and AI-powered coaching that help sales leaders make data-driven decisions. The result? Faster sales cycles, improved conversion rates, and more consistent execution across the sales team.

Businesses adopting these tools report measurable outcomes. Research shows companies using advanced call analytics platforms have seen a 25% lift in revenue and a sharp decline in customer complaints. In today’s competitive market, overlooking this category means leaving growth, efficiency, and customer satisfaction on the table.

What Is Sales Call Analysis Software?

‍Sales call analysis software (often called conversation intelligence) is designed to turn unstructured conversations into structured, actionable data. At its core, it automates:

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• CRM integration: Notes and summaries are automatically logged into systems like Salesforce or HubSpot, eliminating manual data entry.
• Call recording and transcription: Every sales call is converted into accurate text, with speaker identification and time stamps.
• Call tracking and analytics: Key metrics like talk-to-listen ratio, interactivity, and filler words are tracked to measure rep performance.
• Keyword and topic detection: Mentions of pricing, competitors, or objections are automatically flagged for managers.
• Sentiment and intent analysis: AI identifies hesitation, enthusiasm, or doubt in real time, alerting sales managers to potential deal risks.
• Actionable insights: Beyond transcripts, the best tools surface follow-ups, decision-making cues, and pipeline risks.

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Unlike simple call recording tools, modern solutions provide AI-driven insights and workflow automation. Instead of just telling you what was said, they connect sales calls to your broader CRM systems, dashboards, and sales process workflows, ensuring no valuable signal goes unnoticed.

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The Modern Challenges of Analyzing Sales Calls

Even with CRMs and call recording in place, most sales teams face persistent pain points:

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• Managers lack reliable performance metrics that go beyond vanity data, making sales coaching inconsistent and leaving conversion rates to chance.
• Manual data entry slows down reps, leaving CRM records incomplete and often outdated.
• Only a fraction of sales conversations are captured or reviewed, leaving managers with blind spots in rep performance and deal health.
• Missed follow-ups derail opportunities because there’s no automated system to track commitments or push reminders in real time.
• Siloed tools mean that insights from call analytics rarely flow back into the sales process, dashboards, or workflows, reducing their impact on strategy.

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The result is a cycle of wasted time, poor forecasting, and deals slipping through the cracks. Teams don’t just need analytics tools. They need AI-powered software solutions that can translate every customer interaction into data-driven insights and real-time actions.

What to Look For in Sales Call Analysis Software

Here are the six critical criteria every sales leader or RevOps manager should evaluate when choosing the best platform:

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Automated Data Capture & CRM Integration

What it should do:
Record calls automatically, produce accurate transcription, and log notes directly into CRM systems like Salesforce or HubSpot without manual input.

Why it matters:
Automation reduces data entry overhead and ensures that every sales call is fully documented. Reps can focus on customers instead of updating fields, while leaders get cleaner sales data for forecasting and pipeline management.

What to avoid:
Platforms that require reps to hit “record” or manually upload transcripts. If automation isn’t seamless, rep performance suffers and adoption rates drop.

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 Real-Time Guidance and Alerts

What it should do:
Deliver real-time insights during live sales calls. For example, surfacing a battle card when a competitor is mentioned or alerting a manager in Slack when churn risk is flagged.

Why it matters:
Timing is everything in sales. If a rep misses a key objection or fails to confirm next steps, the deal can stall. Real-time guidance ensures reps get AI-powered coaching while the conversation is still happening, not weeks later.

What to avoid:
Tools that only generate reports after the fact. Delayed insights are harder to act on and rarely influence immediate outcomes.

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AI-Driven Insights & Predictive Analytics

What it should do:
Use advanced NLP and conversation intelligence models to detect patterns, intent, and risks. Go beyond keywords to analyze buyer sentiment, decision-making signals, and MEDDPICC fields.

Why it matters:
This level of analysis helps leaders make data-driven decisions about where deals stand. Predictive analytics tools can flag which opportunities are most likely to close deals and highlight where sales strategies need adjusting.

What to avoid:
Basic call tracking systems that stop at word counts or talk ratios. You need ai-driven insights that can connect customer behavior to pipeline outcomes.

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Workflow Automation & Follow-Ups

What it should do:
Automatically trigger workflows across Slack, email, and CRM after a call such as creating tasks, sending summaries, or escalating risks.

Why it matters:
Insights don’t matter unless they translate into action. With automation, teams streamline processes, never miss follow-ups, and move deals faster through the sales cycle.

What to avoid:
Standalone dashboards that don’t integrate into your daily sales tools. If insights stay siloed, they’re unlikely to improve team performance.

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Analytics Dashboards & Performance Metrics

What it should do:
Provide aggregated views of key metrics like talk ratios, competitor mentions, objection trends, and rep progress. Display performance tracking data in user-friendly dashboards.

Why it matters:
Sales managers need more than anecdotal feedback. Strong dashboards let them identify coaching opportunities, measure team performance, and validate whether sales strategies are improving conversion rates.

What to avoid:
Platforms that only provide call-by-call insights. Without broader visualization and trend analysis, it’s impossible to scale coaching across an entire sales team.

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Security, Compliance & Ease of Use

What it should do:
Protect sensitive customer interactions with SOC 2 Type II certification, GDPR compliance, and role-based access controls. At the same time, the software should remain user-friendly with a low learning curve and smooth onboarding.

Why it matters:
Sales calls often contain sensitive pricing and customer data. Without robust security, customer trust (and even compliance) is at risk. Meanwhile, if the tool isn’t intuitive, adoption will lag, and ROI will evaporate.

What to avoid:
Vendors that lack transparency about where and how sales data is stored. Also, beware of tools that require weeks of training before reps can use them effectively.

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Top Software for Analyzing Sales Call Performance in 2025

‍1. Momentum

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Best for:: Turning call insights into real-time revenue workflows

Pricing:: Custom (depends on team size and workflow complexity)

Key features::

• AI coaching dashboards for rep performance and team-level performance metrics
• Real-time insights piped directly into Slack or Microsoft Teams
• Automatic Salesforce CRM updates: call summaries, MEDDPICC fields, next steps
• AI-generated follow-up emails drafted instantly after calls
• “Deal Rooms” in Slack with live summaries of all sales activities, calls, and emails

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Strengths::

• Goes beyond conversation intelligence by automating the next step — no missed follow-ups or forgotten CRM updates
• Eliminates repetitive data entry and ensures spotless pipeline hygiene
• Strong fit for RevOps and sales leaders who want data-driven insights turned into immediate actions
• Proven efficiency: Ramp cut Salesforce update time in half using Momentum

Considerations::

• Works best as a complement to tools like Gong or Chorus, Momentum ensures insights lead to action, but it isn’t solely a call recorder
• Requires integration with existing call data sources (Zoom, Gong, etc.) for full effect

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2. Gong

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Best for:: Comprehensive insights and enterprise-grade call analytics

Pricing:: Custom quotes (typically $100+/user/month at scale)

Key features::

• Expanding into sales forecasting and pipeline management modules
• Call recording and transcription with industry-leading accuracy
• AI-driven conversation intelligence to detect sentiment, competitor mentions, and next steps
• Analytics tools linking call metrics to conversion rates
• Deep CRM integration with Salesforce, HubSpot, Slack, and Zoom

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Strengths::

• Proven ROI: companies report 25% revenue growth and shorter sales cycles
• Market leader with the deepest analytics and performance metrics
• Excellent search functionality across thousands of calls
• Recognized for boosting rep performance and team performance with actionable dashboards

Considerations::

• High pricing makes it best suited for mid-to-large sales teams
• Can overwhelm small businesses that don’t need full advanced analytics
• Transcription still struggles with heavy accents or poor audio quality

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‍3. Chorus by ZoomInfo

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Best for:: Teams wanting call insights enriched with contact intelligence

Pricing:: ~$1,100/user/year (often bundled with ZoomInfo)

Key features::

• Call recording, transcription, and call analysis
• Keyword and topic tagging to surface customer objections and deal signals
• Enrichment from ZoomInfo’s vast contact database
• Collaboration features: playlists of coachable call moments, rep-to-manager comments

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Strengths::

• Proven uplift: case studies show 25% higher conversion rates with faster deal progression
• Combines conversation intelligence with customer relationship management data
• Excellent for mapping buying committees and detecting new stakeholders

Considerations::

• Works best if you’re already a ZoomInfo customer
• Search experience is less intuitive than Gong’s
• Still evolving integration across the ZoomInfo suite

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4. Clari Copilot (formerly Wingman)

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Best for:: Real-time deal coaching and pipeline-focused teams

Pricing:: Starts around $60/user/month (Clari suite bundles vary)

Key features::

• Integrates call analysis with pipeline management and sales forecasting
• Real-time insights during sales calls (cue cards for objections, competitor mentions)
• Logs customer interactions directly into CRM and syncs with Clari’s forecasting tools
• Measures rep behaviors: talk ratios, filler words, sentiment signals

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Strengths::

• Strong at in-call coaching, ideal for improving sales conversations in real time
• Seamlessly connects to Clari’s sales analytics and forecasting suite
• Cost-effective compared to heavyweight platforms

Considerations::

• Works best if paired with Clari’s pipeline modules
• Setup requires enablement teams to build objection-response libraries
• UI less polished than competitors, though functionality is strong

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5. Dialpad Ai

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Best for:: All-in-one phone system plus native AI call intelligence

Pricing:: From $25/user/month (business plan); higher for contact center tiers

Key features::

• Integrated VoIP phone system and AI-driven call intelligence
• Real-time transcription, live sentiment analysis, and coaching suggestions
• Post-call summaries with action items and call scoring
• AI-assisted Q&A: reps can query a knowledge base mid-call

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Strengths::

• Strong fit for small-to-mid sales teams wanting consolidated sales tools
• All-in-one software solution for call tracking and AI analysis
• Smooth adoption for teams already using Dialpad as their phone system

Considerations::

• Less advanced in sales analytics depth compared to Gong or Clari
• Requires switching telephony systems if you’re not already on Dialpad
• Designed for simplicity, not built for complex enterprise workflows

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6. Salesloft Conversation Intelligence

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Best for:: Teams already using Salesloft for outbound cadences

Pricing:: Included in Advanced and Premier tiers (plans start at $75/user/month)

Key features::

• Integration with Salesforce for crm data entry and activity logging
• Built-in call recording and call transcription tied to Salesloft sequences
• Automatic tagging for budget discussions, next steps, and objections
• Coaching tools with call scorecards and manager feedback loops

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Strengths::

• Provides rep-level performance tracking and coaching tools
• Convenient for existing Salesloft users, keeps workflows in one place
• Ties directly into outbound sales activities and cadence performance

Considerations::

• Only applicable if you’re already using Salesloft for your sales pipeline
• Limited compared to best-in-class conversation intelligence tools
• Sentiment analysis and ai-powered insights less advanced than Gong or Clari

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7. Avoma

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Best for:: Meeting-heavy teams (Sales + Customer Success) needing AI note-taking

Pricing:: ~$40/user/month for Business plan

Key features::

• Highly user-friendly with strong customer support
• AI assistant that joins calls, records, and produces summaries
• Action items extracted and synced to CRM integration or task managers
• Conversation analytics: talk ratios, sentiment, key topics

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Strengths::

• Saves time with automatic AI notes, eliminates manual data entry
• Affordable pricing compared to enterprise tools
• Popular with small businesses and startups due to ease of use
• GDPR-compliant and avoids storing raw audio/video for privacy

Considerations::

• Lighter on advanced analytics and predictive sales forecasting
• Less suited for enterprise-scale teams needing deep pipeline analysis
• Some prospects may be wary of “AI bot” joining calls

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Comparison Table: Best Software for Analyzing Sales Call Performance (2025)

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Platform

Transcription Accuracy

Sentiment Analysis

Real-Time Guidance

CRM Integration

Workflow Automation

Notable Feature

Best Fit

Momentum

⭐⭐⭐⭐⭐ (industry-leading)

Yes (AI detects risks, churn signals)

Yes – real-time Slack/Teams alerts

Salesforce auto-updates

Yes – automated tasks, Deal Rooms

Revenue orchestration, AI-driven workflows

Mid-large & enterprise RevOps teams needing execution layer

Gong

⭐⭐⭐⭐⭐ (industry-leading)

Yes

⚠ Limited (post-call focus)

Deep (Salesforce, HubSpot, Slack)

⚠ Basic

Advanced analytics & deal intelligence

Mid-large, enterprise

Chorus (ZoomInfo)

⭐⭐⭐⭐ (very good)

Yes

⚠ Limited

Deep (CRM + ZoomInfo enrichment)

⚠ Basic

Contact enrichment with ZoomInfo

Mid-market, data-rich teams

Clari Copilot (Wingman)

⭐⭐⭐⭐ (good)

Yes

Yes – live cue cards & alerts

Deep (CRM + Clari forecasting)

Yes

Forecasting + real-time cues

Mid, scaling B2B SaaS

Dialpad Ai

⭐⭐⭐ (good)

Yes (live & post)

Yes – live assist

Logs to CRM

⚠ Limited

Native telephony + AI

Small-mid, especially if using Dialpad

Salesloft CI

⭐⭐⭐ (good)

⚠ Limited

⚠ No (post-call only)

Salesforce integration

⚠ Limited

Integrated into Salesloft cadences

Small-mid Salesloft users

Avoma

⭐⭐⭐ (good)

⚠ Limited

⚠ No (post-call only)

Salesforce, HubSpot

⚠ Limited

AI-generated notes & summaries

Small-mid, sales + CS teams

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From Insight to Action

Most conversation intelligence platforms (Gong, Chorus, Clari Copilot) excel at extracting valuable insights from sales calls. They deliver call transcription, call analysis, and performance tracking, but they often leave managers asking: Now what?

That’s where Momentum differentiates itself. It’s not just another analytics tool; it’s a revenue orchestration platform that ensures no insight goes unused.

• Real-Time Insights to Slack: If a customer mentions pricing concerns or a competitor, Momentum instantly pushes alerts into Slack or Teams, tagging the right stakeholders.
• AI-Powered CRM Automation: Momentum eliminates manual data entry by logging notes, updating opportunity stages, and filling MEDDPICC fields directly into Salesforce within minutes of a call.
• Follow-Ups Without Friction: Instead of waiting hours, reps receive AI-drafted follow-up emails immediately after the call, improving speed and customer satisfaction.
• Deal Rooms: Automatically created Slack channels bring together AI summaries, sales data, and stakeholders. This creates shared visibility for every deal, streamlining decision-making and improving rep performance.
• Coaching & Performance Metrics: Momentum surfaces team performance KPIs, showing leaders which reps need support and which sales strategies drive higher conversion rates.

Why Momentum Complements, Not Replaces

Momentum is built to streamline workflows rather than compete head-to-head with Gong or Chorus. Think of it as the execution engine that transforms insights into real-time actions:

• Conversation intelligence tools = what happened on the call
• Momentum = ensures something happens because of it

The impact is tangible. Companies like Ramp and 1Password have reported that Momentum cut admin time in Salesforce by half, gave managers cleaner performance metrics, and reduced the risk of missed follow-ups.

For RevOps leaders, this means Momentum optimizes the entire sales process, ensuring every insight translates into pipeline movement, stronger sales coaching, and faster revenue growth.

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Choosing the Right Software for Sales Call Performance

With so many tools on the market, the best choice depends on your team’s needs, scale, and stack:

• Need just conversation intelligence and advanced analytics? → Gong remains the market leader for large organizations that want industry-leading call recording, call analytics, and forecasting depth.
• Looking for call insights enriched with contact data? → Chorus by ZoomInfo is the natural fit if your GTM strategy relies heavily on customer relationship management and segmentation.
• Want live coaching during customer interactions? → Clari Copilot (Wingman) stands out with its real-time cue cards and pipeline-linked insights.
• Prefer an all-in-one software solution for calls and AI? → Dialpad Ai is a strong option if you’re ready to consolidate your call center and analytics tools.
• Already using a sales engagement platform? → Salesloft CI adds value if you want to embed conversation intelligence directly into your cadence workflows.
• Smaller teams with tight budgets? → Avoma offers user-friendly transcription, automated summaries, and affordable pricing for sales + CS teams.

And then there’s Momentum.

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Why Momentum Is Different

The tools above are excellent for capturing and analyzing sales conversations, but they often stop at providing performance metrics. Momentum ensures that those insights actually optimize the entire sales process:

• Real-time insights trigger automated workflows across Slack, Teams, and Salesforce.
• Every sales call transcription becomes actionable data that updates CRM records, drives follow-ups, and alerts managers about churn risks or competitor mentions.
• Instead of siloed dashboards, Momentum provides a dashboard of dashboards — a dynamic system where sales leaders and sales reps see exactly what matters for rep performance, conversion rates, and revenue growth.
• Momentum delivers ai-powered, data-driven insights and makes them part of the everyday sales pipeline, helping managers make informed decisions in real time.

Where other vendors offer valuable insights, Momentum closes the loop by guaranteeing execution. It’s the orchestration layer your sales team has been missing.

Ready to Turn Sales Calls Into Revenue Growth?

Sales reps, sales managers, and sales leaders of leading companies use Momentum to:

• Eliminate manual data entry with instant CRM updates
• Automate follow-ups and workflows across Slack and Salesforce
• Improve rep performance and coaching with real-time insights
• Surface actionable insights that drive higher conversion rates and stronger customer satisfaction

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Book a demo today to see how Momentum transforms sales calls from static data into ai-powered, all-in-one orchestration for your revenue team.

Don’t just analyze your calls. Streamline them. Optimize them. Let Momentum make every customer interaction count.

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