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Gong + Momentum: Unlock Full-Funnel Execution From Every Buyer Signal
Why Momentum + Gong Are Better Together
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Momentum supercharges Gong by turning call insights into instant GTM actions.
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Flexible, customizable workflows beyond Gong’s smart trackers.
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No extra lift: Auto-syncs summaries, objections, and risks into Salesforce and Slack.
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Unlock full-funnel intelligence with zero context loss or silos.
Automates CRM updates, next steps, and follow-ups across the entire GTM motion.
Gong Identifies the Signal. Momentum Delivers the Response.
Gong captures what’s said. Momentum makes sure it gets done.
By turning insights into automated actions across your stack, you stop reacting late and start executing in real time.
The Integration Flywheel: How Insights Become Action
Momentum transforms Gong’s observational intelligence into a workflow superpower.
Gong flags a risk
Momentum alerts the deal channel
Gong surfaces a pricing objection
Momentum updates Salesforce + nudges RevOps
Gong detects missing next steps
Momentum assigns a follow-up task in Slack
Gong tags a competitor
Momentum triggers a playbook handoff
Gong observes. Momentum orchestrates.
The flywheel never stops spinning and nothing gets dropped.
What You Can Automate Right Now
Gong Detection
Momentum Action
Business Impact
Rep forgets to log a next step
Auto-create task in Salesforce or Slack
No more missing pipeline actions
Pricing objection flagged in transcript
Push risk alert to manager and tag deal as "at risk"
Real-time escalation = faster intervention
Key persona didn’t attend a meeting
Trigger persona engagement play or resend meeting notes
Keeps deals multi-threaded
Call with high sentiment, late-stage
Auto-create Slack deal room and prep CS for handoff
Pre-empt CS coordination before close
Competitor mention tracked
Auto-create Slack deal room and prep CS for handoff
Enhances messaging response in the moment
Behind the Curtain: The Workflow Engine in Motion
Momentum uses structured Gong outputs — like trackers, sentiment scores, and highlights — as raw material to power execution workflows:
AI Summaries → Auto-sent to stakeholders
MEDDIC/SPICED updates → Filled in without rep effort
Follow-up creation → Synced with CRM stages
Cross-functional handoffs → Timed with GTM milestones
Everything flows downstream from Gong without reps needing to lift a finger.
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Orchestration at Scale: CRM, Slack, Product, CS — All in Sync
Your customer data shouldn’t stop at the sales team. With Momentum:
Salesforce gets updated with the right fields, instantly
Slack channels reflect real-time deal changes
CS teams are prepped before handoff
Product gets visibility into recurring themes and blockers
Leadership dashboards stay accurate, no data babysitting required
This is Gong + Momentum’s superpower: connecting insights to outcomes across the org.
Why This Combo Wins Across Teams
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Sales stays focused — not updating CRM
RevOps sees pipeline health in real time
CS gets context the moment the deal closes.
Product hears the voice of the customer — unfiltered, from the call
Leadership makes decisions on full-funnel truth, not partial signals
How It Works: From Setup to Execution
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1. Connect Gong to Momentum
Secure, native integration. One-time setup. No code.
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2. Define Your Signals
Use built-in cues or create your own.
3. Route Execution Automatically
Push insights to Slack, Salesforce, Zendesk, Jira & more.
Set it up once. Let it run.
How Revenue Leaders Like Ramp
Use Gong + Momentum to Accelerate Sales Execution
Ramp scaled its revenue operations by combining Gong’s conversation intelligence with Momentum’s automation and AI-powered workflow engine. Together, they created a new standard for real-time sales execution: faster handoffs, proactive deal coaching, and cleaner CRM.
Here’s how Ramp puts Gong and Momentum to work:
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Momentum listens to Gong call signals—like objections, silence, or stakeholder shifts—and automatically notifies managers in Slack when a deal goes off-track. Sales leaders at Ramp get deal risks surfaced instantly, so they can coach and intervene before it’s too late.
Using Gong’s call data, Momentum’s AI extracts key insights (pain points, pricing pushback, competitor mentions) and updates Salesforce fields automatically. Reps at Ramp save hours every week while leadership gets cleaner data—without nagging reps.
Momentum generates AI-powered deal summaries from Gong and email history, including champions, decision criteria, and objections. These are delivered directly into Slack and Salesforce to streamline onboarding and CS workflows.
For every major opportunity, Momentum auto-creates a Gong-enriched Slack channel that brings together AEs, SDRs, CS, and RevOps. It’s continuously updated with next steps, risks, and context—keeping everyone aligned without chasing updates.
Ramp’s reps don’t have to live in Salesforce. With Momentum, they move deals forward (log notes, send follow-ups, update stages) all from within Slack, powered by Gong insights.
Results at Ramp
Our Impact
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“Gong is our source for transcripts and forecasting. But Momentum’s been the game changer, giving sales leaders instant visibility into what’s happening in the field, without needing engineering to support every new task.”
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