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Over the past several decades, the sales profession has undergone a huge shift, and 2020 has accelerated this change across industries.

Think about the most amazing meal you’ve ever had. You might relive the way a dish tasted or the masterful way the ingredients complemented each other.

There are countless articles about how sales has become more complex over the past decade.

Companies often tout themselves as “product” or “sales” driven, meaning these teams are the ones behind the big decisions and strategy. Cutting through the noise, these are the teams that are perceived as the most valuable and influential.