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Every quarter, sales enablement gets a new ask.
Speed up onboarding. Improve rep productivity. Help close deals faster. Reinforce the new sales training. Turn managers into better coaches. Boost metrics. Align the sales process. Drive revenue growth.
And you? You get one deck, two weeks, and maybe a line of credit in Gong.
Here’s the truth: most sales enablement leaders are being asked to fix performance without the tools to do it. What you need isn’t more one-pagers or training sessions. You need a repeatable sales coaching program that builds skills, drives behavior, and scales across every segment of your sales team.
But coaching gets treated like a “nice-to-have.” It’s not. It’s the missing system behind most inconsistent sales orgs.
This is the blog for enablement leaders ready to change that, without having to build it from scratch. Because building coaching from scratch? It’s slow, inefficient, and outdated. What you need is structure. Speed. And a way to plug it into the business.
That’s what this prompt gives you.
Coaching Isn’t Optional—It’s the Fastest Path to Sales Performance
Let’s be clear: training gets attention. Coaching drives change.
Sales training introduces concepts. It’s what reps hear in onboarding or at SKO. But by itself, it doesn’t stick.
Sales coaching is what turns a skill into second nature. It’s what makes “that was a good session” turn into “that’s how we close deals now.”
The problem? Most orgs treat coaching like a side project. Something sales managers do when they’re not forecasting, hiring, or solving fire drills. The result?
- Onboarding new hires takes too long
- Reps forget what they learned
- Sales managers “coach” with zero structure
- Behavior change never happens
- You don’t hit the number
Training is exposure. Coaching is execution. If you care about rep performance improvement and effective sales cycles, coaching isn’t optional.
Why Coaching Breaks in Most Sales Teams
Let’s just be honest—coaching doesn’t fail because people don’t believe in it. It fails because there’s no system.
What you typically see:
- Coaching = call shadowing with vague feedback
- Reps get tips, not playbooks
- Sales managers do it their way, if at all
- Sales enablement is stuck chasing consistency
And even when you do launch a “coaching initiative,” it looks like this:
- Week 1: enthusiasm
- Week 2: confusion
- Week 3: forgotten
You didn’t fail. The system did. Because there wasn’t a sales enablement strategy in the first place.
What Sales Coaching Should Actually Look Like
A real sales coaching program has structure. A repeatable flow. Clear outcomes. Built-in feedback. And it ties to the business.
If you’re building it right, it includes:
- A goal: increase win rate, reduce time-to-close, improve onboarding ramp
- A target role: AEs, SDRs, AMs, CSMs—each needs different coaching
- Skill focus: objection handling, discovery, negotiation, pricing conversations
- Content modules: tied to the sales process and mapped to real calls
- Action items: reps leave with tactics they can use this week
- Manager guides: not just “coach better,” but how
- Follow-up: coaching loops that show up in deal reviews, 1:1s, Slack
That’s how you drive sales performance improvement. Not with a deck. Not with a link to an LMS. With structure.
The Fast Way to Build That Structure: Use the Prompt
The Create AI Coaching Program prompt lives in Momentum’s Prompt Library. It’s built for enablement teams who don’t have time to start from scratch, but still need to launch something real.
It gives you:
- A complete coaching program outline—by role, skill, and business goal
- Suggested modules and themes
- Real-life challenges and coaching solutions
- Five to seven strategies reps can use immediately
- Manager-level enablement follow-up
It works across sales training programs, manager enablement, onboarding, and more. And it’s flexible. Plug it into a 2-week sprint or a 90-day ramp track. Use it live or async. Run it globally or by team.
The AI prompt doesn’t give you fluff. It gives you a blueprint.
What You’ll Actually Get Out of the AI Prompt
Let’s break down what the output gives you. This isn’t generic filler—it’s shaped for real-time and real-world GTM motion.
Program Overview
Define the why. Who’s it for? What sales metrics does it target? What kind of sales training are you reinforcing?
Skills to Build
Core sales skills mapped to performance:
- Layered discovery
- Qualifying without interrogating
- Pricing before proposal
- Following up without ghosting
- Closing cleanly
Module Breakdown
Think: mini-tracks that match your sales process.
- “Mastering First Meetings”
- “Getting Past No”
- “Running Multi-threaded Follow-ups”
Each module comes with takeaways and manager notes.
Real Challenges and How to Coach Them
Example: Challenge: Salespeople can’t move past “send me something.”
Solution: Run objection clinics + async roleplay using real calls.
This isn’t theory. It’s the gap between what you say in training and what actually shows up on calls.
Case Studies
Built-in examples to add social proof. Want to customize them for your reps? Easy. Edit, drop in, ship.
Actionable Strategies
This is the gold. Tactics reps can run this week. It’s not “practice good discovery”—it’s “use these three lines to qualify faster and better.”
Feedback and Follow-up
The part most training programs forget. Here you get:
- Peer review prompts
- Coaching feedback templates
- Slack check-ins
- Simple scoring tools
No LMS bloat. No spreadsheets. Just stuff reps and sales managers actually use.
Where Enablement Leaders Plug This In
You don’t need to start a new initiative. Just plug the prompt into what you’re already doing:
1. Onboarding
New rep? Don’t just train them. Coach them. Use the prompt to build a 30-60-90 plan that scales across cohorts.
2. QBR Coaching Sprints
Pick a theme—closing, pricing, outbound—and launch a two-week track. The prompt builds it. You facilitate it.
3. Manager Enablement
Give every manager the same track. No more “it depends.” One system. Multiple teams. Total alignment.
4. Campaign Reinforcement
New pitch? New product? Build a coaching path that turns messaging into muscle.
5. Performance Turnaround
Got a stalled sales team? Use the prompt to build a remediation plan that’s not just “try harder.”
Why This Works (And Why Nothing Else Has)
The old way:
- You spend 6 weeks building a doc
- You ask managers to “run it” (they don’t)
- Reps forget it by Friday
- Your enablement work disappears
The prompt way:
- You build it in 10 minutes
- It’s structured and repeatable
- You can edit it to fit every team
- You tie it directly to revenue growth
It’s not another tool. It’s a framework. A real coaching program. And once it’s live, you’ve got something reps actually want to use—because it helps them close more, faster.
Sales Coaching Is the Multiplier. The AI Prompt Is the Engine.
The best sales training in the world doesn’t matter if it doesn’t turn into behavior. Coaching is the bridge.
It’s the multiplier that makes your training programs actually stick. It’s how sales reps become top performers. It’s how sales managers stop being deal babysitters and start being performance builders.
And with this prompt? You get to build the coaching system that does it.
👉 Use the Create AI Coaching Program Prompt Now
And while you’re at it, explore the rest of the Prompt Library. Sales follow-up, onboarding plans, account research, win-loss analysis—it’s all there.
👉 Explore the Full Prompt Library
You’ve already got the reps. Now build the system that unlocks them.