Despite what some might think, Product-Led and Sales-Led Growth strategies can coexist and improve each other. Tiffany Tai, Venture Partner at Wing Venture Capital, shares her best advice and lessons from bringing a sales-led motion to traditionally PLG companies like Canva, InVision, and Dropbox.
Product-Led Growth, or PLG for short, is a trendy topic in B2B tech, with many companies looking to add a PLG motion. But that leaves sales teams wondering how they fit in and often worrying that leadership is hoping to fully replace the sales team with PLG.
In this fireside chat, Tiffany Tai, Venture Partner at Wing VC and former GTM leader at Canva, InVision, and Dropbox, will share what PLG means for sales teams and how they can work better together.
What "product-led" means in a B2B setting
Find out the meaning behind the buzzword and a few good examples in the market.
How to set up a product-led motion even if you sell to Enterprise
Tips for setting up PLG within your B2B business, whether you're early in the process or further along.
Steps to set up a hybrid of product-led and sales-led growth strategies
You don't have to choose PLG or SLG when setting up your sales process. Many times, a combination of both is the best approach.
Tiffany is a GTM veteran with a decade of experience running sales operations and strategy at PLG companies like Canva, InVision, and Dropbox. In 2021, she joined Wing VC as Venture Partner to use her industry experience and help other companies drive successful growth.
Clayton is a marketing leader with 11+ years of experience spanning product marketing, growth marketing, and sales. He joined Momentum in 2022 to lead their marketing function after spending more than 6 years working alongside or marketing to B2B revenue teams.